Legal
Privacy Policy
Last updated: June 2025
Table of Contents
Privacy Policy
Introduction
THEFOODO LTD (“we”, “our”, or “us”) operates the olivv.ai platform and related services. We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or otherwise interact with us. It applies to all users of olivv.ai including restaurant operators, their customers, and website visitors.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our services you agree to the collection and use of information in accordance with this policy.
Data Collection
1. What data we collect
Depending on how you use our services, we may collect the following categories of personal data:
- Identity data: name, username, or similar identifier
- Contact data: email address, telephone number, billing and delivery addresses
- Financial data: payment card details processed securely via our payment provider
- Transaction data: details of orders, bookings, and payments made through our platform
- Technical data: IP address, browser type, device identifiers, time-zone, operating system
- Usage data: information about how you use our website and services
- Marketing data: your preferences in receiving marketing communications from us
- Restaurant data: menus, operating hours, and business information provided by restaurant operators
2. How we collect your data
We collect data through the following means:
- Direct interactions: when you register an account, place an order, make a booking, complete a form, or contact us
- Automated technologies: cookies, server logs, and similar tracking technologies as you interact with our platform
- Third parties: analytics providers, payment processors, and restaurant partners who share data with us in accordance with their own privacy policies
Usage Policy
3. How we use your data
We use your personal data for the following purposes:
- To register you as a new customer or restaurant operator
- To process and fulfil orders, payments, and bookings
- To manage our relationship with you, including notifying you of changes to our terms or policies
- To enable you to complete a loyalty scheme, survey, or competition
- To administer and protect our business and platform (troubleshooting, data analysis, testing, security)
- To deliver relevant content and advertisements and to measure the effectiveness of our marketing
- To use data analytics to improve our platform, products, services, and user experience
4. Legal basis for processing (UK GDPR)
We rely on the following lawful bases to process your personal data:
- Performance of a contract: where processing is necessary to fulfil your order or booking
- Legitimate interests: where processing is necessary for our legitimate business interests and these are not overridden by your rights
- Legal obligation: where we must comply with a legal or regulatory requirement
- Consent: where you have given clear consent for us to process your data for a specific purpose (e.g. marketing emails)
5. Data sharing
We may share your personal data with third parties in the following circumstances:
- Service providers acting as processors who provide IT, payment processing, and system administration services
- Restaurant partners when you place an order or make a booking with them through our platform
- Analytics and advertising partners to help us improve our service and deliver relevant communications
- Regulators and authorities where required to comply with a legal obligation or to protect our rights
- Prospective buyers in the event of a business sale, merger, or acquisition
We do not sell your personal data to third parties for their own marketing purposes.
6. Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period we consider the nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.
Transaction records are typically retained for six years after the end of the relevant contract in accordance with UK tax law. Where you have consented to receive marketing communications, we retain your data until you withdraw consent.
7. Your rights
Under UK GDPR you have the following rights in relation to your personal data:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to ask us to correct inaccurate or incomplete data
- Right to erasure: to ask us to delete your data where there is no lawful reason for us to continue processing it
- Right to restriction: to ask us to suspend processing of your data in certain circumstances
- Right to data portability: to receive your data in a structured, machine-readable format
- Right to object: to object to our processing of your data where we rely on legitimate interests
- Rights relating to automated decision-making: to request human review of any automated decision that significantly affects you
To exercise any of these rights, please contact us at legal@olivv.ai. We will respond to all legitimate requests within one month.
8. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please contact us in the first instance.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any of your data protection rights, please contact our Data Protection team:
THEFOODO LTD(operating as olivv.ai / Foodo.ai)
85 Great Portland Street, W1W 7LT, London, United Kingdom
Email:legal@olivv.ai