GEO vs SEO: showing up when ChatGPT gets the question

Search isn't a single funnel anymore.

If a regular asks ChatGPT for "a quiet wine bar in Hackney for a Tuesday date," you want to be one of the three places it names. That's a different optimisation problem from ranking #1 for "Hackney wine bar."

SEO is about pages. GEO is about answers.

Google rewards pages; LLMs reward answerable, citable facts. To do well with both, you need:

• Clear, structured data (hours, address, dishes, prices).
• Plain-text answers to the questions diners actually ask.
• A site that loads fast enough to be crawled and quoted.

We do all three by default. No plugins, no AI-content sludge — just clean, semantic content with the right schema underneath.